Strategic Rebranding

Value Frontier, a sustainability consulting firm, embarked on a strategic rebranding to mirror its venture into diverse industries like high-end fashion. Aiming to redefine its identity and expand its services, the firm sought a sophisticated visual and strategic overhaul.

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The Ask
Strategically rebrand Value Frontier to align with its broadened focus on sustainability consulting.

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The Impact
Value Frontier’s rebranding created a new market position with modern aesthetics to attract desired clients, successfully integrated internal branding as part of the development process, and applied the brand essence effectively to launch the sub-brand DO! NUTS TOKYO.

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Brand DNA

Strategic Approach for designing a strong brand

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Stylescape

Design Direction that defines the cohesive brand expression

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Design Applications

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Deliverables

Brand Strategy

Visual Strategy

Brand Guidelines

Website Design

My Role

Brand Strategist
Creative Director

Team

Client Executive Team
Visual Designers
Web Design/ Developer