This is an independent proof of concept that reimagines Amazon shopping on a TV interface. Product data, prices, and voice replies are simulated for demonstration. The Amazon logo and product images are used for illustrative context only.
Product Walkthrough
A 60-second overview of the Fire TV shopping concept, the Alexa voice flow, and the phone-as-remote pairing experience.
Video generated with Cloud Design and hosted on Cloudinary for adaptive streaming across devices.
Live Dual-Device Simulator
The TV runs the Fire TV shopping experience. The phone mockup on the right is a live remote — or scan the QR code on the TV with your own phone to control it for real. Use arrow keys, Enter, Esc, V for Alexa, and R to show the pairing QR.
Try it: click inside the TV area, then use arrow keys to navigate, Enter to select, Esc to go back, and V to speak to Alexa. On mobile, the phone mockup works as a touch remote; on desktop, the QR code lets a real phone take over.
The Problem
Shopping on a TV should feel effortless from the couch. But text entry is painful, browsing with a tiny remote is slow, and voice alone can't always show enough context. The experience gets stuck between "lean-back" convenience and "lean-in" detail.
The Approach
I designed a 10-foot commerce interface where the TV stays the stage, and the phone becomes the best possible input device. D-pad navigation handles discovery. Alexa voice handles intent. And when you need a keyboard, precise pointer, or private mic, your phone is already paired and ready — no download, no login.