The Opportunity
Value Frontier had established itself as a sustainability consulting firm, but its ambitions had outgrown its identity. The company was expanding into high-end fashion and diverse industries — markets that demanded a more sophisticated, contemporary brand presence. The existing visual identity no longer reflected the caliber of clients the firm was attracting or the breadth of its strategic capabilities.
My Direction
I led the rebranding from Brand DNA development through stylescapes to full design applications. The process began with uncovering the firm's core values and strategic aspirations, then translating those into a visual language that felt both premium and purposeful. The new identity system was designed to work seamlessly across corporate collateral, environmental signage, digital platforms, and print materials.
The brand essence developed for Value Frontier also became the foundation for launching DO! NUTS TOKYO — a sub-brand focused on citizen engagement in sustainability. The sub-brand went on to win the 2021 American Graphic Design Award, validating the strategic and creative direction established during this rebranding. 。2021、。
Tools & Methods
Results
The Brand, Realized
From a sustainability consultancy to a premium, multi-industry brand — one coherent system, expressed across every touchpoint.
Brand Identity
Logo
Color
Typography
Collateral & Environmental Design
Brand DNA Development
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Website
Deliverables
- Brand Strategy
- Identity System
- Collateral
- Environmental Design
- Web Design
Methods
- Brand DNA Development
- Stylescapes
- Visual Strategy
- Brand Guidelines
Team
Client executive team, visual designers, web design/developer. I served as Brand Strategist and Creative Director — leading brand DNA development, visual strategy, identity system, and design applications.