The Opportunity
The Japanese Weekend School of New York (JWSNY) lacked a unified community identity that could bridge its educational mission with the vibrant street culture of New York City. The school needed something more than standard merchandise — it needed wearable art that students, faculty, and parents would be proud to wear, transforming school spirit into a visible, shared identity.
My Direction
I designed an apparel collection using bold, hand-drawn typography and symbolic illustrations that represented layers of learning, friendship, and cultural identity. The graffiti-inspired aesthetic drew directly from NYC street art traditions while honoring the school's Japanese heritage — creating designs that felt authentically New York and distinctly JWSNY.
The project extended beyond design into execution — I led the pop-up store experience on campus, creating an event that turned the collection launch into a community celebration. The result was over 50% adoption among students, faculty, and parents, transforming the campus visual landscape and significantly strengthening community unity and belonging.
Tools & Methods
Results
Lookbook
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Lineups
The Final Artwork
Deliverables
- Apparel Collection
- Graphic Design
- Promotion Materials
- Pop-up Store
Methods
- Hand-drawn Typography
- Illustration
- Brand Strategy
- Community Engagement
Team
School Parents Association. I served as Creative Director and Lead Designer — creating the concept, hand-drawn graphics, apparel designs, promotion materials, and pop-up store experience.